The retrofit wave is real but slower than feared — 44% postponed after telemarketing contact. The median battery budget (€4,800) sits 23% below the median quote (€6,200) — the expectation gap is the sales gap.
| Aware net metering ended | 82% |
| Plan a battery within 12 months | 31% |
| Postponed after sales calls | 44% |
| Median budget vs median quote | €4,800 / €6,200 |
For manufacturers: in the Netherlands, education-led content is the only high-conversion channel left.