Price opacity (58%) overtook technical complexity (51%) as the #1 decision barrier for the first time. BYD awareness reached 71%, but trust-to-install lags at 34% — third-party scoring closes the gap (+19pt). Quote comparison is the killer use case: 3.2 quotes per buyer, spreads up to €6,000 for equivalent systems.
| Quotes obtained on average | 3.2 |
| Price spread, equal system | €6,000 |
| Battery consideration | 47% |
| Independent platform in top-3 sources | ✓ |
For manufacturers: investing in pricing-transparency education yields more brand equity than price promotion.