Live Markets in Belgium, the Netherlands and Germany. Expanded Markets across Spain, Italy, France, Nordics, UK and Switzerland — all with active landing pages.
Price opacity (58%) overtook technical complexity (51%) as the #1 decision barrier for the first time. BYD awareness reached 71%, but trust-to-install lags at 34% — third-party scoring closes the gap (+19pt). Quote comparison is the killer use case: 3.2 quotes per buyer, spreads up to €6,000 for equivalent systems.
The retrofit wave is real but slower than feared — 44% postponed after telemarketing contact. The median battery budget (€4,800) sits 23% below the median quote (€6,200) — the expectation gap is the sales gap.
German buyers are markedly more conservative: decision cycles 40% longer, certifications and service outrank price. The local-service premium is real: 54% pay 8–15% more for proven German service. Content vacuum: only 2 of the top-20 ‘Speicher Kosten’ results are independent platforms.
National landing page live. Full editorial and consumer tools scaling up.
National landing page live. Full editorial and consumer tools scaling up.
National landing page live. Full editorial and consumer tools scaling up.
Market intelligence active. Local-language landing page live.
Market intelligence active. Local-language landing page live.
Market intelligence active. Local-language landing page live.